AT-X Framework

Customer Focus

Building Success through Deep Customer Understanding and Engagement​

At Exceleries Consultancy, we understand that customer focus is at the core of successful app and game development. By taking into account user demographics, behavior, pricing strategies, and regional differences, we help you create products that resonate with your target audience. Through continuous feedback, user research, and collaboration, we ensure that your customers feel heard and valued, leading to higher retention rates and long-term success

Factors to Consider

To create an app or game that truly resonates with your audience, it’s important to consider several key factors. We work with you to analyze user demographics, app category, and features, while also researching the competition and user behavior. Cultural and regional differences are also taken into account, ensuring that your product meets the expectations of different markets

Key Factors

  • User demographics and behavior
  • App category and features
  • Competition and market research
  • Cultural and regional differences
  • Pricing strategy tailored to user segments

Best Practices

Our best practices for customer focus include knowing your target audience, researching competitors, and offering a free version of your app to attract initial users. We help you clearly communicate the value of your product, test different pricing strategies, and monitor user feedback for ongoing improvement. Staying flexible in response to market changes and customer needs is crucial

Best Practice Areas

  • Knowing your target audience
  • Researching competitors and pricing strategies
  • Starting with a free version (freemium model)
  • Clear communication of value and benefits
  • Testing pricing and monitoring feedback

Pricing Standards and Strategies

We help you define a pricing strategy that aligns with your app’s value and your business goals. Common strategies include tiered pricing, value-based pricing, and competitive pricing. For Apple users, we consider their unique pricing psychology, including value perception and competition. Price anchoring and Apple’s Pricing Matrix are also applied to optimize revenue

Pricing Standards and Strategies

  • Tiered pricing, value-based pricing, and competitive pricing
  • Apple Pricing Matrix and In-App Purchase Guidelines
  • Freemium, subscription, in-app purchase, and paid app strategies
  • Price anchoring and dynamic pricing techniques

Customer Feedback

We help you set up feedback mechanisms to regularly collect insights from your users through surveys, interviews, focus groups, and in-app reviews. By analyzing this feedback, we identify areas for improvement and ensure that your product continues to evolve in line with customer expectations

Feedback Strategies

  • Regular surveys, interviews, and focus groups
  • In-app review analysis
  • Actionable insights from feedback for continuous improvement

User/Customer Collaboration and Retention

Customer collaboration is essential for creating products that meet user needs. We work closely with your customers, involving them in the feature development process through regular updates, demos, and user research. This not only helps shape the product but also increases customer retention by making users feel like an integral part of the process

Collaboration and Retention Strategies

  • Regular updates, demos, and user feedback loops
  • Involving customers in feature development
  • Tailoring features to customer expectations for higher retention

User Research

We conduct thorough user research to understand the preferences, needs, and pain points of your target audience. By applying these findings to your app or game development process, we ensure that the final product addresses real user challenges and delivers a satisfying experience

User Research Process

  • Comprehensive user interviews and surveys
  • Application of research to product development
  • Testing and iterating based on user feedback

Quality Assurance

A strong quality assurance (QA) process is essential for delivering high-quality products that meet customer expectations. We establish a robust QA framework that includes thorough testing and bug fixing, ensuring that your app or game is stable, reliable, and user-friendly

QA Practices

  • Rigorous testing protocols
  • Bug fixing and performance optimization
  • Continuous QA to meet customer expectations

Transparency and Communication

We believe in maintaining transparent communication with both customers and stakeholders. By providing regular project updates, progress reports, and open communication channels, we ensure that everyone is informed and aligned throughout the development process

Communication Practices

  • Regular updates and progress reports for stakeholders
  • Transparent communication channels with customers
  • Clear and open feedback loops

Continuous Improvement

Continuous improvement is at the heart of customer focus. We regularly assess your processes and services, gathering feedback from both employees and customers to identify areas for improvement. By staying proactive and adapting to changes, your CoE will continuously evolve to meet customer needs

Improvement Strategies

  • Regular process assessments and feedback loops
  • Employee and customer suggestions for improvement
  • Proactive adjustments to processes and services

Customer Success Management

To ensure the long-term success of your app or game, we assign dedicated customer success managers to your client accounts. These managers focus on building strong relationships with your customers, ensuring their satisfaction, and helping them get the most value from your product

Success Management Practices

  • Assigning dedicated customer success managers
  • Building strong customer relationships
  • Ensuring customer satisfaction and product value

Building Long-Lasting Relationships for Consistent Revenue

At Exceleries Consultancy, we believe that keeping your customers happy is just as important as acquiring new ones. Through tailored customer retention strategies, loyalty programs, and data-driven insights, we help you build long-lasting relationships with your users. These strategies not only ensure higher customer satisfaction but also lead to consistent revenue streams, helping your business thrive in a competitive market

Retention Strategies and Loyalty Programs

Retaining customers requires thoughtful strategies that make users feel valued and engaged. We design loyalty programs that reward repeat customers, offering incentives such as exclusive content, discounts, or rewards for continued engagement. Our retention strategies focus on building trust, creating memorable user experiences, and increasing long-term loyalty

Key Retention Techniques

  • Loyalty programs with rewards, discounts, and exclusive offers
  • Incentives for continued engagement and repeat use
  • Building trust through excellent customer service and user experience

Customer Lifecycle Management

Managing the customer lifecycle is key to retaining users throughout their journey with your product. We help you map out the different stages of the customer lifecycle—from onboarding to regular usage—and develop personalized strategies for each stage. This approach ensures that customers remain engaged and satisfied throughout their interaction with your app or game

Lifecycle Management Strategies

  • Mapping the customer journey from onboarding to long-term usage
  • Tailored engagement strategies for each stage of the customer lifecycle
  • Personalized communication to meet evolving customer needs

Data-Driven Insights for Retention Improvement

Data is essential for understanding what keeps your customers engaged and what may cause them to leave. We help you implement analytics tools that provide valuable insights into customer behavior, retention patterns, and areas for improvement. By leveraging this data, we can create targeted strategies that address customer pain points and improve retention rates

Data Insights for Retention

  • Implementing analytics to track customer engagement and retention metrics
  • Identifying customer pain points through data analysis
  • Creating data-driven strategies to reduce churn and improve satisfaction