AT-X Framework

Innovation and R&D

Fostering Innovation and Experimentation for Cutting-Edge Development​

At Exceleries Consultancy, we believe that continuous innovation and research are essential for staying ahead in the fast-paced world of Android and Apple app and game development. By encouraging experimentation, dedicating resources to R&D, and fostering collaboration both within and outside the company, we help your team develop groundbreaking products that set new industry standards

Dedicated R&D Time

We recommend allocating a portion of your team’s work hours specifically for R&D and experimentation. This allows your developers to explore new technologies, frameworks, and ideas that can lead to innovative solutions and help your company stay ahead of the competition

Key Practices

  • Allocate a percentage of work hours for R&D
  • Encourage exploration of new technologies and frameworks
  • Promote creativity and innovation during dedicated R&D time

Innovation Incubator

Creating an innovation incubator program within your company can help nurture new ideas and projects. We provide the necessary resources and support to allow your team to prototype, test, and refine their ideas in a safe environment. This incubator fosters creativity and can lead to breakthrough solutions

Incubator Support

  • Innovation incubator program for new ideas and projects
  • Resources for prototyping and testing
  • Structured support for idea development

App and Games Usability Psychology

Understanding the psychology behind app and game usability is crucial for delivering user-friendly experiences. We recommend implementing random user sampling for testing and feedback, while also ensuring that product owners regularly use the premium versions of your apps. This approach helps identify potential issues early on and ensures continuous product improvement

Usability Strategies

  • Random user sampling for feedback
  • Continuous testing to identify issues and bugs
  • Premium usage by product owners for first-hand experience

Hackathons and Game Jams

Regular hackathons and game jams are excellent ways to promote experimentation and innovation. We help you organize events with specific themes, challenges, or prizes to stimulate creativity and encourage your team to think outside the box

Event Strategies

  • Regularly scheduled hackathons and game jams
  • Themed challenges and prizes for creativity
  • Opportunities for innovation and team collaboration

Partnerships and Collaborations

Collaborating with other companies, startups, universities, and research institutions can keep your team up-to-date on industry trends and cutting-edge technologies. We help you establish partnerships that bring fresh perspectives and innovative ideas into your development process

Collaboration Opportunities

  • Partnering with startups, research institutions, and universities
  • Cross-company collaboration for shared knowledge
  • Exploring new talent and emerging technologies

Attend Industry Conferences

Attending industry conferences, seminars, and workshops is essential for keeping your team informed about the latest trends and technologies. We also encourage your team members to present papers, showcase their research, or share their projects at these events, further positioning your company as a leader in innovation

Conference Engagement

  • Participation in conferences like Google I/O, WWDC, and more
  • Opportunities to present research and showcase projects
  • Networking with industry experts and peers

Experimentation Budget

To support ongoing experimentation, we recommend allocating a specific budget for prototyping and trying out new tools, technologies, and methodologies. This allows your team to take calculated risks without impacting regular project timelines or budgets

Budget Allocation

  • Dedicated budget for experimentation and prototyping
  • Encouragement to explore new tools and technologies
  • Financial support for calculated risk-taking

Idea Generation

We help create an environment where idea generation is encouraged at all levels. Team members are invited to submit suggestions for new projects, features, or process improvements. A transparent evaluation process ensures that the best ideas are selected for further development

Idea Generation Process

  • Encouraging team members to submit ideas
  • Transparent idea evaluation and selection process
  • Development of selected ideas into new projects